Why Start a Cooking School?
Howard Tinker • May 25, 2015
Start a Cooking School!
Reasons why you need to start a Cooking School:
This great business and marketing strategy might sound scary at first, but believe me it can add a new stream of revenue and bring new customers to your restaurant. Many of my clients have done it. Everything from a formal cooking school, to a Pasta Master class to Soufflé School, Tapas classes, BBQ classes, coffee classes and even Breakfast classes. Some restaurants have got great kitchens for it, some are held on benches or in private dining areas, others are held outside in outdoor dining areas. Just think about what your clients are interested in, what you can do, and then give it a go! It’s a really great way of bringing extra revenue and customers into your business.
Take aways:
- Cooking schools add additional streams of income to your restaurant.
- You can run classes for many reasons – from breakfasts right through to desserts.
- They attract NEW Business to your restaurant.
- They create a new buzz about your business in the neighbourhood.
- They create great cross sell opportunities and get people to dine too.
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As a marketing consultant who specializes in helping restaurant owners grow
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Goldfish Bowl Draws are a simple and effective way to collect data for your database. People drop their business cards into the fish bowl, you draw a card out once a month or once a week and you give away a prize.
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Some of the wineries are going through tough times right now so, why not get on the phone, ring the local wineries and see if they want to get involved with you and run wine nights? If they have their own database too, they can invite their customers to come to your restaurant.
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