Don't Leave Marketing To The Last Minute
Howard Tinker • May 11, 2015
Don't leave marketing to the last minute - of course I would say this!
Watch this video to find out why:
- People who are successful make marketing important.
- They are very organized with their marketing.
- They have marketing high up on their to-do list every day.
- Look at your results from your latest campaigns.
- Look at your marketing calendar for next month.
- Talk to your Restaurant Profits support person for advice.
Great results will come for you if you:
- Have marketing high up in your to-do list every day and don’t leave it to the last minute.
- Make it important every day!
Restaurant Coach: Howard Tinker
Want to know more about marketing your restaurant? Book in for a quick, no-obligation chat with Howard by clicking the button below.
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Remember people nowadays are looking for businesses that have high
standards, high values, and care about them as a customer. It is worth
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Emails come from real people not from businesses? So send them from a real person to a real person! When you send out an email from your company, make sure that it comes from a person.
Goldfish Bowl Draws are a simple and effective way to collect data for your database. People drop their business cards into the fish bowl, you draw a card out once a month or once a week and you give away a prize.
Attracting repeat business is something I talk about a lot. Of the 4 Ways to Grow Your Business, it is the second way and it's incredibly important. One way to get repeat business (and also new business) is via 'smart' sponsorships.
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If not, then you should! They're a really great way to make money for your restaurant. All you have to do is promote them on your website, in your bill-folds, in your restaurant; just let people know that you sell gift certificates.
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Some of the wineries are going through tough times right now so, why not get on the phone, ring the local wineries and see if they want to get involved with you and run wine nights? If they have their own database too, they can invite their customers to come to your restaurant.
I often talk about who you can partner with in business in your local area. If you have gyms within 3-5 Km of your restaurant, they will be attracting the same people who you want to dine at your restaurant.
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